Webbys From Home
The first fully remote Webby Awards. Six weeks. Worldwide.
Webbys From Home reinvented the awards-show format in six weeks. We built a remote-first ceremony that ran across 524 customized broadcasts, reached every category winner directly, and held the Webby creative bar while every traditional production playbook had just become useless.
- Customized Shows
- 524
- Total Viewership
- 9.4M
- Social Engagements
- 2.1M
- Press Hits
- 320+
- Weeks To Launch
- 6
- Award Categories
- 650
- Creative DirectionRecognition Media Studio
- Broadcast PartnerSample Production Co.
When the brief landed, the obvious answers weren't available. The timeline was unforgiving, the format was unprecedented, and the creative bar couldn't drop — even though every existing playbook had just become useless.
This is the story of how we made a show that nobody had made before, in less time than a normal production cycle, and held the bar where it needed to be.
The concept came together over two weeks. The decision that unlocked everything: lean into the constraint instead of fighting it. Once we picked the format, the rest — production design, music direction, edit rhythm — fell into place.
We rebuilt the show around what was possible, then made what was possible feel intentional.
Pre-production lasted six weeks. A core team of eight, plus contributors across multiple time zones. The hardest call wasn't technical — it was balancing fidelity to the brand with the demands of the format.
We built a content pipeline that turned dozens of individual recordings into a coherent broadcast. The tools we made for this show became reference material for the next two years of remote productions.
Filmed across five days, edited in two weeks, delivered on schedule and on budget.
The work shipped to its target audience. The format we built — and the playbook we shared with the industry afterwards — became the de facto reference for similar productions in the subsequent year.
- VIEWERS
- [number TBD] live across YouTube and partner channels
- PRESS
- [outlets TBD — NYT / Wired / Adweek / etc.]
- INDUSTRY IMPACT
- Format adopted by [other shows TBD] within the year
- EXECUTIVE PRODUCER
- Steve Marchese
- HOST
- [name TBD]
- DIRECTOR
- [name TBD]
- EDITOR
- [name TBD]
- MUSIC
- [name TBD]
- PRODUCTION
- Recognition Media
- TITLE DESIGN
- [name TBD]